10 Key Questions to Ask Dental Marketing Firms

If you’re considering hiring a dental marketing firm to boost your online visibility, amplify brand recognition, and help your practice grow, the process of selecting the right partner is one that deserves careful consideration. Not only is the quality of a company’s work paramount, but their integrity and professionalism are essential factors in ensuring that your campaign delivers on its promise to drive business growth.

With the right questions, you can find an agency that will become a valued partnership for years to come. To ensure you’re making the right choice, we’ve compiled a list of 10 key questions to ask potential dental marketing firms before settling on a plan.

1. What are your success metrics?

Experienced agencies can adapt their strategies to meet the needs of a variety of dental practices. This includes adjusting campaign goals based on the introduction of new services, locations, or a shift in service mix. If you’re unsure about what kind of results to expect, ask each candidate how they would measure their progress over time, and what benchmarks they hope to hit by specific dates.

2. What are some of your client testimonials?

A reputable dental marketing agency will have happy clients that can vouch for their services. Make sure you request a list of references, and take the time to call a few of them to get a feel for their working relationship with the agency in question. This will provide you with valuable insight into how well the agency can work within your team, and give you a good idea of what to expect from a partnership with that particular company.